
Client
Wild Card Alliance
Services
UX, UI & Implementation
PC
Platforms


The Style
Wildcard is a PvP collectible-card-based arena action game with a pro-sports design aesthetic. The Wildcard Alliance approached UXiF with the task of re-imaging the User Experience and developing a monetization model for the game, all while following the existing visual style guide.
The client had already established a strong brand identity before UXiF began design work on the User Interface. We carried the bold shapes, negative space and collectible card details over into the high-information-density User Interface.
Deliverables
Monetization Models
User Experience
UI Design
Card Iteration



Deck Builder


We presented several monetization methods that would be suitable for Wildcard. Each had their own pros and cons and the team was able to refine the model to suit their player base and reach their product goals.
Monetization



User experience
A high level audit was performed to identify the monetization loops of other card games in the market. This was crucial to help the Wildcard team define how they wanted to approach monetization for their game.



Wireframe Development
Workflow of low fidelity wireframe to final documented wireframe with callouts:



Wildcard had an established playing-card style for its Champions and Summons. UXiF took those solidified styles and expanded them to all of the other required card categories.
Card Design


CTA Exploration
Many iterations of interactive components like CTA buttons were made to perfectly establish a balance between design and readability.


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