AI can clone a working tool from a screenshot by lunchtime, but generation has officially become a commodity. The real challenge is building something your team actually wants to use. Without intentional Developer Experience (DevX), shiny new AI tools will just end up ignored, or worse, burning out your team. Here is why the output got cheap, but human judgment didn't.

What does "finding your wings" actually feel like in the games industry? For Ashley Conley, it wasn't a dramatic moment, but a quiet shift during GDC 2026. From navigating high-stakes biz-dev meetings to speaking on a panel about motherhood in games, Ashley shares how she stopped second-guessing her instincts and started trusting her own perspective.