UI SERVICES
embedded. expressive. immersive.
we don’t just design UI, we hand-craft immersion for worlds
From look development and branding to feature UI and motion, we craft interfaces that belong to the game’s world and reinforce its identity. Through iteration between design and engine, we balance experimentation with performance to create UI that both supports play and stays out of the way.
who is the visual design team?
The Visual Design Team (VDT) is a group of specialists ranging from UI Designers, Character & Environment Concept Artists, Graphic Designers, Illustrators, Animation experts and production artists (2D, 3D, etc.)
specialization
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We design UI that feels intuitive, readable, and fully woven into your game’s world. From wireframes to in-engine layouts, we work directly inside Figma, Unreal, and Unity to iterate quickly and land on interfaces that look great and feel even better.
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We explore the visual identity of your UI, how it looks, feels, and fits into the world. From early sketches to polished styles, we shape a cohesive direction that feels handmade and expressive. Our look-dev mixes creative exploration with the practical needs of real production.
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We bring UI to life with motion that feels purposeful and connected to the gameplay. Not just for decoration, it helps players understand what’s happening and adds character to every interaction.
We prototype and iterate directly in-engine to build animations that are smooth, clear, and shaped to fit your game’s unique style.
the ux is fine Approach
UI design isn’t one-size-fits-all; it’s a balance of clarity, style, and gameplay. Through a hands-on, collaborative approach, we integrate with your team to craft expressive, immersive interfaces tailored to your players. Whether simple or complex, we build UI that looks beautiful and scales with your game.
Your Pipeline, Your Needs
We create structured component libraries and streamlined workflows that reduce engineering overhead, keep teams aligned, and are fully integrated into your engine and design tools.
Invest in the Process
We invest in our UI process so it can invest back into the work, letting creativity move faster, cleaner, and with purpose.
design, evaluate, Repeat
Early, in-engine exploration lets UI take shape where it actually lives in context. Faster iteration opens the door to bolder ideas and sharper refinement, turning insight into usable design far sooner.
Shippable Results
Our UI assets are crafted for the universe beyond the game. We create flexible visuals and cohesive world-building elements built to support marketing, storytelling, and every touchpoint in between.
MOTION DESIGN
BUTTONS, HUD, & FRAMES
Motion is how interfaces speak. We design animation to reinforce feedback, guide attention, and make interactions feel responsive and satisfying without getting in the way of play.
From subtle button states to full HUD transitions, motion is treated as a system. Timing, easing, and hierarchy are tuned to gameplay rhythm so players understand what just happened and what to do next.
Make it memorable
Typography. Layout. Icons. Motion. UI is shaped by a hundred subtle choices. We obsess over clarity, the feel, and the tiny refinements that make an interface truly sing.
Let’s Build Something Together
trusted by the biggest industry names
More Case Studies
SQUANCH GAMES
A sequel to the comedic FPS with interstellar talking weapons (now with skateboards).
HIGH ON LIFE 2
FREE RANGE GAMES
A survival game for PC and consoles, set in the world of J.R.R. Tolkien's The Lord of the Rings.
lotr: return to moria
WILDCARD ALLIANCE
Wildcard
A PvP collectible-card-based arena action game with a pro-sports design aesthetic.
BAZOOKA TANGO
Shardbound
A tactical strategy card game set in a sci-fi/fantasy world.
STOIC STUDIO
A side-scrolling action RPG where players defend humanity’s last stronghold in a post-apocalyptic world.
TOWERBORNE
VARIOUS STUDIOS
UI/UX design across hit mobile titles — from bubble shooters to AR thrillers.