EXPERIENCE MEASUREMENT FRAMEWORK (EMF)

BUILD GAMES PLAYERS ACTUALLY FEEL

Our Experience Measurement Framework reveals exactly what players value and how your game can deliver it.

WHAT IS THE EMF?

The Experience Measurement Framework (EMF) is our structured way to identify the motivations that drive your players and the experiences your game delivers. It gives teams a shared language, aligns direction, and creates a clear pathway for designing features players actually care about.

EXPERIENCE PRIORITIES

Experience priorities clarify what your game must deliver for players to feel engaged and motivated. The EMF organizes experiences into clear levels, helping teams distinguish between what is essential and what simply supports the core vision. Core experiences are non-negotiable, while important experiences enhance depth without redefining the game.

Peripheral experiences add optional flavor for specific players, and identifying non-priorities gives teams permission to say no. Together, these levels create a practical decision-making tool that guides feature design, roadmaps, and cross-discipline alignment.

Clarify the experiences that define your game

Evaluate features consistently

Build with intention

why use the emf?

Studios use the EMF when they need clarity, direction, and alignment. It turns fuzzy goals into focused decisions by revealing what experiences matter most to players and which features meaningfully support those experiences.

Sharper identity. Faster decisions. Early detection of misalignment. Strategic clarity.

HOW THE EMF WORKS

WORKSHOP CORE GAME Priorities

EVALUATE COMPETITIVE LANDSCAPE

Analyze Player Motivations

Evaluate Through the EMF Lens

ACTIONABLE GUIDANCE

WHEN TO USE THE EMF

The Experience Measurement Framework is designed to ensure every member of the team is on the same page. This framework is designed to be used during points of the pipeline where clarity of priorities are key.