EXPERIENCE MEASUREMENT FRAMEWORK (EMF)
Games succeed when the experiences they deliver align with the motivations of the players they’re built for.
BUILD GAMES PLAYERS ACTUALLY FEEL
Our Experience Measurement Framework reveals exactly what players value and how your game can deliver it.
WHAT IS THE EMF?
The Experience Measurement Framework (EMF) is our structured way to identify the motivations that drive your players and the experiences your game delivers. It gives teams a shared language, aligns direction, and creates a clear pathway for designing features players actually care about.
Understand what drives your audienCE
Clarify the experiences that define your game
Evaluate features consistently
Build with intention
why use the emf?
Studios use the EMF when they need clarity, direction, and alignment. It turns fuzzy goals into focused decisions by revealing what experiences matter most to players and which features meaningfully support those experiences.
Sharper identity. Faster decisions. Early detection of misalignment. Strategic clarity.
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Sharper identity. Faster decisions. Early detection of misalignment. Strategic clarity. *
HOW THE EMF WORKS
Identify Experience Priorities
Analyze Player Motivations
Evaluate Through the EMF Lens
Deliver Actionable Guidance
EXPERIENCE PRIORITIES
Experience priorities clarify what your game must deliver for players to feel engaged and motivated. The EMF organizes experiences into clear levels, helping teams distinguish between what is essential and what simply supports the core vision. Core experiences are non-negotiable, while important experiences enhance depth without redefining the game.
Peripheral experiences add optional flavor for specific players, and identifying non-priorities gives teams permission to say no. Together, these levels create a practical decision-making tool that guides feature design, roadmaps, and cross-discipline alignment.
EXPERIENCE EVALUATION AND COMPETITIVE MAPPING
Explains how Completion, Story, Exploration, and Challenge spectrums are scored and how competitors are placed.
Experience Map
WHAT YOU GET (DELIVERABLES)
Motivation Profile
Spectrum Scoring
Feature Alignment Audit
Recommendations Playbook
Competitive Placement
OPTIONAL ADD ONS
EMF Workshop
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Player Archetypes
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Roadmap Sprint
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Vertical Slice Audit
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EMF Based Testing
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EMF Workshop ● Player Archetypes ● Roadmap Sprint ● Vertical Slice Audit ● EMF Based Testing ●
WHEN TO USE THE EMF
Concept phase
Pitch and greenlight
Mid production
Live ops improvements
Audience expansion
ENGAGEMENT MODELS
Layout
Three side-by-side service tier cards
Equal width, equal height
Card Headers:
Rapid Assessment
Full EMF Suite
Ongoing Partnership
Each includes:
A headline phrase
A summary paragraph
Highlighted features
WHY OUR TEAM
Cross-disciplinary expertise.
Proven systems thinking.
Recommendations teams can apply instantly.
If you’re ready for clearer decisions and stronger player connection, we’d love to help.
Let’s Build Something Players Love
BOOK A DIScovery call >
REQUEST A SAMPLE EMF REPORT >
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